Innovators Craft & Stay On Message

It isn’t often that you get to see a celebrity with millions of followers on a national news program launching her new innovations! When you watch the video below, you can learn how celebrity chef Paula Deen takes her few minutes in the spotlight to prioritize her message. She’s a pro!

Take note how she moves away from FOX & Friends’ desire to talk about fried chicken and begin with her new “Consumables” collection of baking mixes whose packaging we designed at Inventionland (for Jokari.com)!

Paula Deen got a full plug in as she talked about all of her new products, then eventually got to talking about the Fried Chicken Coating Mix that led to the purpose of their segment on FOX & Friends for National Fried Chicken Day. It was a beautiful transition and Paula and Jokari received lots of free advertising for the new product line we helped to develop at Inventionland!

The lesson for new innovators is to know how to craft and stay on message to get the word out!

https://www.youtube.com/watch?v=6AopN5PoJf8&feature=youtu.be