The Voice of Innovation

Owning the Narrative: Flying Cork Media & George Davison Studios
A great idea requires a great story. The Davison ecosystem includes a strategic communications superstructure designed to shape public perception, establish thought leadership, and drive engagement. Flying Cork Media®, consistently ranked as a top-ten advertising agency in Pittsburgh and recognized by Inc. 5000 as the region’s fastest-growing company in 2014, serves as the strategic marketing arm.
Complementing this is George Davison Studios, a premier international production company located within the Inventionland facility. Boasting one of the largest green screens in Pennsylvania and a full suite of state-of-the-art production equipment, the studio produces all of the ecosystem’s flagship content, from television series to digital media, ensuring a consistent standard of excellence in storytelling.

Global Platform: Tomorrow's World Today Television Series

Awards and Recognition
Recipient/Product/Individual | Award/Recognition | Category | Awarding Organizaiton/Source |
---|---|---|---|
Tomorrow's World Today | Emmy Nomination | Outstanding Art Direction/Set Decoration/Scenic Design 21 | Daytime Emmy Awards |
Tomorrow's World Today | Silver Telly Winner | Series: Non-Scripted | The Telly Awards |
Tomorrow's World Today | Silver Telly Winner | Series: Sustainability | The Telly Awards |
Tomorrow's World Today | Silver Telly Winner | Series: Education & Discovery | The Telly Awards |
Tomorrow's World Today | Bronze Telly Winner | Series: Science & Technology | The Telly Awards |
Thought Leadership in Action: The Tomorrow's World Today Podcast
The Tomorrow’s World Today podcast serves a critical dual function within the ecosystem, acting as both a high-level thought leadership platform and a direct content pipeline for the educational curriculum. As host, George Davison engages in substantive conversations with CEOs, researchers, and influential leaders from the world’s most innovative companies, including Caterpillar, Idaho National Laboratory, Microsoft, and The J. M. Smucker Co..8 These interviews position him as a peer and a central node in the global innovation community.

Crucially, these conversations are more than just content; they are the foundation of a living curriculum. Insights from these global leaders are distilled into case studies, lesson plans, and project-based learning modules for Inventionland Education students. This provides students with unparalleled, real-time access to the minds and ideas shaping tomorrow’s world. This synergy creates a powerful, self-reinforcing flywheel: high-quality media attracts high-profile guests, whose insights in turn create a premium and differentiated curriculum. This unique curriculum, in turn, attracts more schools, which increases the brand’s prestige and makes it easier to book even more influential guests. This model ensures the educational content remains perpetually relevant, offering a significant advantage over static, textbook-based learning.
Places to Listen:
Empowering Other Stories: Dorrance Publishing

The principle of storytelling extends beyond Davison’s own narrative. The acquisition of Dorrance Publishing, founded in 1920, was a strategic move to empower other creators. Under his leadership, Dorrance has been reinvigorated to provide a modern, accessible platform for authors to share their stories, democratizing the publishing process and reinforcing the ecosystem’s commitment to giving every great idea a voice.
Foundational Narratives:
The Adventures of Chipper Cloud

